HONEY – A product from the ARIDA FooD HONEYproduction division. HONEY is a freeze-dried honey in the form of a lollipop, packaged in a blister pack in a paper box. It is planned to be sold through a network of branded vending machines in high-traffic areas on the streets and in public spaces. Automated vending will be implemented using specialized equipment developed and manufactured by the ARIDA TECHNOLGY division. The network of automated vending machines is integrated with software that allows for remote assessment of the technical condition and balance of products stored in the vending machines, allowing for prompt response from the service department. Automated vending in targeted locations will eliminate the need for distributors and retail chains, allowing for direct sales directly to the end consumer. This, in turn, increases added value and attracts private entrepreneurs to the ARIDA FooD automated vending franchise network.